Our mother-and-baby-grade safety system uses our own "4 Trues, 6 Zeros" product release certification: genuinely plant-derived natural ingredients; a genuinely high proportion of active ingredients; genuine mother-and-baby-grade safety standards; and genuinely sensitive-skin-friendly products. Zero irritating surfactants, zero ingredients requiring caution for mothers and babies, zero alcohol, zero fragrance, zero artificial colours and zero paraben preservatives.