CHAPTER 01 / THE BEGINNING
Beyond
ordinary.
It starts here.
ABIJIA was born amid the city lights in 2021. We believe personal care is not something to hide, but an open statement of who you are.
VISUAL RESEARCH / SHANGHAI — 2021
WHY ABIJIA
We do not want to make another bottle of personal care that merely looks clean.
We draw from fashion, photography and scent culture, bringing formulas, textures and visuals to the same editorial table. Each use is a brief but powerful change of scene.
LAB / 08:17 AMCHAPTER 02 / RESEARCH ROOM
A research laboratory. An editorial studio, too.
Our research focuses on amino acid cleansing systems, protein repair complexes and low-allergen fragrances. Our formulas avoid unnecessary stories, focusing on a clear skin and hair feel and how long a scent lasts.
PH 5.5–6.0Gentle range
48HSmoothness test
CHAPTER 03 / FOUNDER’S NOTE
“We do not want to turn you into someone else. We want to help you return to yourself with greater clarity.”
— Lin Yu'an / FOUNDER & CREATIVE DIRECTOR
CHAPTER 04 / VISION
Care
as culture.
Put personal care in a broader context, alongside what we wear, our spaces, our journeys and our emotions. Every everyday action deserves to be taken seriously.
- CLEAR FORMULA
- SHARP IDENTITY
- QUIET CONFIDENCE